Maddie is Online on BBC 'Sunday Morning Live' and Reflecting on the project outcomes so far

On Sunday, 12th February 2023, 'Maddie is Online' was featured on BBC 'Sunday Morning Live' programme: BBC iPlayer - Sunday Morning Live - Series 13: Episode 18 (watch from min 34).

 'Maddie is Online', Series 2 Misinformation, featured on BBC's 'Sunday Morning Live programme (series 13, episode 18)

It was an opportunity to reflect on what we have achieved with the work so far. 

What is the direction of the project?

The project centres on the everyday life of a fictitious pre-teen girl called Maddie, who experiences troubles online, and the emphasis of the work is on creating freely accessible online cartoon animation education resources for schools and parents. 

'Maddie is Online' is about the behavioural aspects and the strategies of young people (9-12 years old) to navigate safely and ethically their online environments. With the contribution of the community and the creative input of young people, teachers, librarians, parents, academics and students, so far, we have made available four series: online resilience, misinformation, online copyright and the ethics of online safety and security. Every series has cartoon stories with real young people’s voice-overs and an eBook toolkit that has curated resources and activities.  We are extremely grateful to so many people who have donated their voice and time to make this work happen and for the support of the Scottish Government, via the Scottish Library and Information Council, and Digital Xtra Fund and the RGU Innovation Accelerator.

Miss Mason from 'Maddie is Online' Series 2 Misinformation featured on BBC's 'Sunday Morning Live programme (series 13, episode 18)

How did we come up with the scenarios?

The stories were initially inspired by everyday life experiencesobserving how young people  wanted to be constantly connected online and worried, for example, about how many likes they had on social media. We wanted to do something that was engaging, creative and fun that would allow young people to articulate their perspectives and express their own voice, at the same time understand their rights and responsibilities and educate us about their own world views, the challenges and the opportunities they encounter. 

                                                                                        On BBC's 'Sunday Morning Live' programme

There is a lot about online risks and harms, grooming, fake news, online scamming, that can be quite scary and concerning, but we wanted to tackle the behavioural, ethical and emotional side, and also invite young people to be co-creators of this work and develop creative, reflective and team working skills. It was important for this work to be by them and not only for them, a means to educate each other.

In the current series, we invited young people to write their own stories, following the Scottish Government 'Ethical Digital Nation' strategy and aligning with is direction on 'Building trust in the digital era: achieving Scotland's aspirations as an ethical digital nation'. We are now in the process of animating selected stories together with young people and collecting more empirical data. The stories focus on the responsibilities we all have as citizens online to protect ourselves and others from online harms and risks. 

Young People working on the project at St Andrew's and St Bride's school

What are the successes of the project so far?

So far we have engaged hundreds of young people with Series 1 on 'Online Resilience' and, currently we are evaluating Series 2 on 'Misinformation'. However, we very much welcome anyone interested to use the series in their school or home and give us feedback

Running Series 1 on 'Online Resilience' in schools 

We have also received some lovely feedback from the teachers and the school librarian who have taken part in the project (current series 4).

Ellon Academy (from the perspective of the teacher Series 2)

“During session 2021-2022, pupils in S1 at the school engaged with Series 2 of Maddie is Online during a unit of work that focused on Digital Research & Information Skills. They found the cartoons/episodes to be thought-provoking and encouraged them to think more about how they conducted their own research, along with finding information that was reliable.  The episodes were used principally as starters to get thoughts flowing and were then used as the basis for further discussions and tasks throughout the unit." (Mr E Armstrong (PT Digital Learning).

St Andrew’s and St Bride’s High School (East Kilbride) SASB Staff Quotes from teachers involved in the project (Series 4)

"Our Computing Science Curriculum at St Andrew's and St Bride's recognises the importance of building resilience in Cyber Security.  The opportunity to participate in this project has added a real-life focus on the ethical dimension of this for our students. It's really helped enhance their understanding of such an important part of our course and allowed them to think about the ways in which they can stay safe online themselves." (Maria Murphy, Principal Teacher of Computing and Business Studies).

"Taking part in the competition has allowed our pupils to work creatively together in an authentic interdisciplinary challenge, across both English and Literacy and Computing. They’ve had to think carefully about how to bring a story they’ve written to life and they’ve made decisions and compromises on how to do that whilst meeting tight deadlines. A real-world challenge! There was an understanding from our groups that this wasn’t just about entering a competition for the chance to win but that their tangible project could also be used to help other learners benefit from lessons around  staying safe online." (Susan Brownlie, Teacher of English).

Hazlehead Academy (Series 4)

“Hazlehead Academy began working on this project in the summer of 2022 with our S2 classes. Working on a creative project which allowed them to use their imagination has really helped the pupils’ understanding of the ethics of online safety” (Diane Scott, Library Resource Centre Co-ordinator). 

Recently, we also had the opportunity to write on the relevance of the project to the work of school nurses, supporting the “emotional/mental health and wellbeing” of children and young people in schools and championing the implementation of key interventions for wellbeing and safety, via the prevention, detection, and reporting of online harms: Blog post: Maddie is online – ethics of online safety for children | SAPHNA – School And Public Health Nurses Association With special thanks to Dr Allan for all the support given to the project!

Blog post on 'Maddie is online' featured on The Queens' Nursing Institute'.

We were delighted to be endorsed by The Queen's Nursing Institute Scotland and the School and Public Health Nurses Association (SAPHNA). The Chief Executive Officer for the UK’s School and Public Health Nurses Association, Sharon White OBE said: “This is a much-needed resource for our school aged children who are subject to increasing online abuse and misinformation. Using animations and cartoons built on their self-identified needs is a fabulous example of co-production and, as such, much more likely to help empower them in making safer online decisions” RGU launches project to improve online safety for young people | February 2023 | News | RGU

Why is this the right time to focus on this?

To this question, we could actually say that it is not the right time, it is already somewhat late! We need to start early educating young people about their own rights and responsibilities in the online world and getting them onboard to express the challenges they face, and how they can deal with them effectively. 

What is next?

In the future we would like to see 'Maddie is Online' being taught to even more schools nationally and internationally, as part of different subjects. We would like to see more educators engaging in an open dialogue with young people, discussing the challenges and the opportunities of online connectivity.


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